Medifast "Your Year"

A hand drawn animation for a Medifast ad.

To help launch "Your Year", and motivate the masses to become their best selves in 2016, we combined illustrative animation with delightfully styled live action to craft a charming story of an imaginary calendar year coming alive with new opportunities.
Production Co / VFX: Aggressive
Directors: Alex Topaller, Dan Shapiro
Producer: Alexander Aab
DP: Mark Pugh
Production Designer: Vanessa Vazquez 
Storyboard Artists: Peter Oumanski 
Illustrator / Designer: Peter Oumanski
Animation Director: Riccardo Albertini
2D Animation: Marco de Vecchi, Andrea Fantechi, Bianca Mansani, Riccardo Albertini
Compositing: Riccardo Albertini, Dan Shapiro
Production Manager: Dustin Pownall 
Color Grade: Rob Sciarratta 
Music & Sound Design: Wesley Slover
Most of the animation work is done in Toon Boom, while very few elements were modeled in 3D and rendered in Cinema 4D with sketch & toon.
And here are some final animated assets
We had some fun in making a library of running strokes, that we could add here and there.
A lof of effort was put into animating the hand writing so that it looked live and vibrant and not just a mask over some text.
Compositing stuff ahead!
A few styleframes used in the concept and storyboarding part of the work. Most of the shots remained the same.
Shooting in progress!
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